We said if we were to hinge it all on people purchasing this product, it wouldn’t feel right. “We wanted this donation to have no strings attached. While it is common for companies these days to donate to a percentage of profits to charities or embrace cause marketing, Chobani’s donation is unique in that it does not depend on product sales. In addition, Chobani pledges to donate independently $500,000 to Operation Homefront, bringing the potential total to $1 million. In addition to launching the SKU to build awareness around the struggles of veterans and how Operation Homefront is helping them, Chobani is also raising funds for the non-profit by creating a donation page for Operation Homefront at To encourage shoppers to donate, Chobani pledges to match the first $250,000 to raise $500,000. Taking cause marketing to the next level The desert camo packaging also features front and center the logo for Operation Homefront, a national non-profit that serves America’s military families. To help address this need, veterans at Chobani created a “Hero Batch” four-pack of “Red, White and Blueberry” vanilla Greek yogurt with mixed berries on the bottom.
This is the ultimate amount of selflessness."Īnd yet, he told FoodNavigator-USA, all too often returning members of the armed forces or their families struggle to put food on the table or make ends meet – a “heart wrenching” reality “that should not sit right with anyone in America.” And they are putting themselves in danger that takes them away from their families – all for their country. “We have a lot of veterans here at Chobani and a lot of veterans who work in our factories and plants,” and we wanted do something to recognize this “important group of people who have given back to their country more than anyone,” said Peter McGuinness, chief marketing and commercial officer for Chobani. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.
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